Americano News (PR) January 8, 2011
Group buying and last minute deal sites have taken the Internet by storm. Companies such as Groupon and Living Social have found success by making deals with restaurants, spas and entertainment events and offering cheaper rates to customers. Customers obviously love the deals and businesses have the benefit of only paying for an advertisement that gives them proven results.
This may seem like a new idea, but it is actually a model that has been working for performance based advertising / affiliate marketing companies for years. In traditional performance based advertising, advertisers are charged only for a lead or a desired action. The irony is, now group buying sites are beginning to turn to CPA (Cost-per action) companies like AdCommunal & AdCanadian for their own customer acquisition through other websites, and AdMobix for acquisition through mobile devices.
“Daily Deal sites are practicing what they preach. They know that a risk free performance based model is what works, since that is what they sell their advertisers. Therefore, they approach companies like us, who drive traffic to them on a risk free, performance based model” says Neil Raj, Director of AdCommunal Inc.
Staying ahead of the trends and providing their clients with the best possible return on advertising dollars is the top priority at AdCommunal Inc., which makes partnering with group buying sites a natural fit. These companies gain access to AdCommunals vast publisher network, and just like their own client base, they only pay when their desired action is completed.
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