Hollywood takes a breather from new theatrical releases during Super Bowl weekend, but it’s still intent on grabbing as many eyeballs as possible.
Rather than fighting the Super Bowl colossus, movie studios choose to ride it, via the teasers and trailers for upcoming blockbusters they run as paid advertising during the broadcast.
A 2018 Super Bowl TV spot goes for a cool $ 5 million (U.S.) for 30 seconds, which is $ 3 million more than a comparable ad during last year’s Oscars telecast. Studios are willing to pony up the big dough because of the millions of viewers they’ll reach via the TV broadcast and repeat plays online.
Hollywood takes a pass this weekend, abandoning the field to the Super Bowl
- Black Panther (Feb. 16):
Synopsis: Mourning the death of his father, newly crowned King T’Challa of Africa’s Wakanda nation — the latest Marvel Comics action hero to get his own movie — returns home to find skulduggery that threatens his country and the world. It’s time for T’Challa’s alter-ego Black Panther to strike.
Director: Ryan Coogler.
Cast: Chadwick Boseman, Michael B. Jordan, Lupita Nyong’o, Danai Gurira, Martin Freeman, Daniel Kaluuya and Letitia Wright.
- Avengers: Infinity War (May 4):
Synopsis: Third film in The Avengers franchise. A gang’s-all-here saga that sees members of the Guardians of the Galaxy, Black Panther, Spider-Man and other Marvel franchises teaming with the main heroes to fight an Earth-threatening thug called Thanos. How will Tony Stark and Groot get along?
Director(s): Anthony and Joe Russo.
Cast: Robert Downey Jr., Mark Ruffalo, Scarlett Johansson, Chris Evans, Chris Hemsworth, Chris Pratt, Zoe Saldana, Bradley Cooper, Chadwick Boseman and Josh Brolin.
- Jurassic World: Fallen Kingdom (June 22):
Synopsis: Second film in rebooted Jurassic Park franchise. Dinosaurs have roamed freely across Isla Nublar since humans quit the island four years ago. But a volcano threatens a new dino extinction, prompting benevolent humans to launch a rescue mission — although bad people have other ideas.
Director: J.A. Bayona.
Cast: Chris Pratt, Bryce Dallas Howard, B.D. Wong, James Cromwell, Ted Levine, Justice Smith and Jeff Goldblum.
- Skyscraper (July 13):
Synopsis: A top former FBI hostage rescue leader, who now checks the security of global skyscrapers, is falsely blamed when a building in China, the world’s tallest, is set ablaze. He has to not only clear his name and catch the perps but also rescue family members, who are trapped inside the flames.
Director: Rawson Marshall Thurber.
Cast: Dwayne Johnson, Neve Campbell, Chin Hall, Roland Moller, Pablo Schreiber, Byron Mann and Hanna Quinlivan.
- Mission: Impossible — Fallout (July 27):
Synopsis: Sixth film in the Mission: Impossible franchise “may very well be our last mission,” as Tom Cruise’s Ethan Hunt states. Expect the usual international spy vs. spy intrigue and semi-impossible action stunts, including a leap across tall London buildings that broke Cruise’s ankle.
Director: Christopher McQuarrie.
Cast: Tom Cruise, Simon Pegg, Ving Rhames, Rebecca Ferguson, Michelle Monaghan, Henry Cavill, Angela Bassett and Vanessa Kirby.