Tag: Marketing

‘Brexit marketing for middle-England racists’: UK ad for cruise EXCLUSIVELY FOR BRITS triggers massive Twitter backlash

A UK travel firm that specializes in holidays for over-50s has come under fire on social media and branded “xenophobic,” after customers were sent a brochure promoting a cruise “exclusively for Brits.” Twitter user Anthony Bale took to social media on Thursday to claim his mother had been left “shocked” and “outraged” after being sent…

Meat-subscription-box companies take over marketing chores for farmers

VANCOUVER – While working door-to-door pitching deals for a year’s worth of frozen meat, Marc Lafleur realized consumers want quality, local meat, but can’t afford the freezer space or the cash to do it. He co-founded TruLocal, one of many meat-subscription-box companies to start delivering in Canada in recent years to feed consumer cravings for…

Pinterest just hired Athleta’s top marketing exec as its first CMO, as it tries to bulk up ad revenue ahead of a potential IPO

Pinterest has hired Andréa Mallard from Gap-owned Athleta as chief marketing officer. Mallard is joining Pinterest at an important time as the company is rumored to be planning an IPO soon and is fighting to prove its value to advertisers. Pinterest recently overhauled its self-serve Ads Manager tool, which makes up the bulk of revenue…

Academics call for probe of opioid manufacturers’ marketing tactics

A group of academics has sent an open letter to the Attorney General of Canada and the federal Minister of Health calling for an investigation into opioid manufacturers to see whether they broke any Canadian laws in marketing the drugs here. “The Government of Canada recognizes that an opioid crisis is killing thousands of Canadians…